Our heritage lies in Performance Marketing, but now in 2022, we are expanding our focus to a fully rounded Performance, Creative & Awareness offering we call The Seven Dials.
Digital services often cross over into multiple disciplines and therefore agency service provision should not only allow for agile but also cross skillset expertise. This enables us to provide economies of scale for our clients contributing to overall efficiency and success.
Brand Awareness activity can take numerous forms whether Traditional or Digital – through Owned or Earned media.
Harnessing digital first awareness can create a truly robust and measureable return on investment (Roi) which constantly feeds information back to make data led decisions as the investment in Awareness develops.
Awareness Content plays a pivotal role in not only supporting Brand Tone of Voice, but also introducing new audiences to your marketing funnel.
Skillfully creating content for Latent Search Intent, Semantic keywords, Audience targeting, and query solving for the users are just some of the myriad of factors which to feed into developing a Content Strategy which is not only Brand aligned but importantly captures the users interest and maintains that engagement through to conversion and beyond
A content strategy isnt just about performance. Branded content and story telling play a critical role capturing new audiences with complelling hooks and lifestyle content they identify and engage with.
Increasingly PR in its Digital form is now the first stop for PR activations
Tangible, qualified, converting audience traffic should be the objective and Digital PR which should be tracked against digital performance metrics (ultimately to sale, or other brand success metrics) can validate the effectiveness of Digital PR.
Creative ideation plays a central role in the success of a Digital PR campaign as is the Brands ability to be agile and reactive to trending events which would resonate with your brands audience.
Digital first PR should provide creative flair, with audience relevant media placements and data led accountability? Audience reach and impressions are of limited value unless they go on to drive Brand searches & 2nd and 3rd+ interactions from which the business benefits.
Brand Awareness – can take many forms dependent on the business, the audience and the creative approach.
Many Challenger brands today start with a social first digital awareness strategy.
This approach can and does work but much less frequently than a more strategic omni channel approach to brand building and awareness.
Each and every engagement a prospect or crm customer has with your business online or in physical form is a chance for you to demonstrate to your customers what your Brand is, what it stands for and why those customers should choose you over the multitide of other competitors demanding their attention.